Selfridges Sale
Translating the in-store thrill of the chase into an unmissable, high-impact retail and advertising campaign.
Extending the provocative graphic language of Selfridges' sale identity, we utilised tension-building word stacks to reveal the word ‘SALE’. This typographic architecture generated competitive urgency, mirroring the high-energy atmosphere of the shop floor and the reward of the chase.
Created in-house at Selfridges & Co.
