DofE: The Infinite Potential Campaign
A global campaign and visual toolkit marking the centenary of the Award’s founder, designed to inspire and engage a new generation.





To celebrate the centenary of the Duke of Edinburgh, we developed a comprehensive global toolkit centered on the theme of “Infinite Potential.” The system provides a bold, flexible visual language designed to inspire young people worldwide, ensuring brand consistency across diverse international markets while driving modern, digital-first engagement.
Created at Studio Juice.


