DofE: The Infinite Potential Campaign

A global campaign and visual toolkit marking the centenary of the Award’s founder, designed to inspire and engage a new generation.
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To celebrate the centenary of the Duke of Edinburgh, we developed a comprehensive global toolkit centered on the theme of “Infinite Potential.” The system provides a bold, flexible visual language designed to inspire young people worldwide, ensuring brand consistency across diverse international markets while driving modern, digital-first engagement.

Created at Studio Juice.
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