Camden Town Brewery
A series of multi-channel projects designed to champion “Freshness” as the defining characteristic of the Camden Town Brewery brand.
For Camden, “Freshness” is more than a slogan, it is reality of the product. By never pasteurising their beer, the brand maintains a quality that others don’t. I worked across a wide range of touchpoints, from digital and print campaigns to e-commerce and product design, to ensure this core differentiator remained the focus of every creative execution.
Projects delivered at Studio Juice.
The “Fresh as Hells” OOH campaign applied Camden’s iconic bold visual language and glossy, drop-shadow typography to a nationwide rollout.
For the e-commerce relaunch, I led the UI design, translating the brand’s playful physical identity into an intuitive digital experience.
Animated YouTube pre-rolls utilised a characterful “crate-drop” concept, featuring illustrated hands rushing in to hero the fresh beer range.
Concept and story boards at Studio Juice, animation by Studio Yatta.
